look at how george w. bush became president. it was the overpowering incentive in the republican party was in win. in the 1990s they lost. the government shutdown in 1995. they lost when clinton won again. they lost on impeachment. they say, we have to find a way to win an election. you have george w. bush and compassionate conservatism. it's a totally different game. they said compassionate conservative was big government conservatism and spoiled the good name of conservatism and gave us barack obama. you have two sort of competing things, two sort of complementary things going on in the conservative movement. one is standard. beat the other party's guy. beat barack obama. the other one is there's no such thing in a post-bush world of being too pure in the republican party. what that exactly means from a policy and agenda standpoint, i don't know, nobody's articulated yet. there's this constant battle now, constant reinforcement for people who seek out the most pure position, most pure label and you can gain stature, prominence